Now that you’ve decided to embark on a social media plan how do you best measure and stay on top of it. My recommendation is to get in touch with a company that will help you coordinate and measure your efforts.
There are over 200 companies to choose from to help you track and assess the mentions of your business and brand on social media. Fortunately for you there are options that have evolved beyond monitoring and instead can help you create integrated approaches to product development, customer support, public outreach, lead generation, market research and campaign measurement.
To learn more about the top 20 social media monitoring services, click here.
To truly engage and take advantage of the wealth of information that can be gleamed from social media hiring a social media monitoring service is a necessity. It will help take the burden off of you and your employees though it is still necessary to have an educated marketing professional know how to interpret and act on this data.
A little exploration of emerging media 
Very interesting topic. I’m actually meeting with a vendor soon about this subject. Thank you for your post because it has helped me prep for the meeting!